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Running L&D Like a Business: Drive Value With Learning Operations

I wrote this book because it's the book I wish I had when I first stepped into senior leadership. When I started leading L&D teams, I looked everywhere for guidance on how to build and scale them through process and systems, not headcount and vibes.

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L&D teams are operating with outdated models, disconnected systems, and no shared language with the business. Running L&D Like a Business gives you the frameworks, language, and operating infrastructure to change that. For new senior leaders, and every leader who's ready to run L&D like the business function it is.

What's Inside

Learning
Operations

L&D functions run on operating models whether they've built one intentionally or not. The infrastructure decisions covered here determine whether yours can perform at scale.

Measuring
Impact

Most L&D teams measure what's easy to count. The measurement architecture shifts the focus to what the business actually cares about.

Portfolio
Management

Every L&D team has more demand than capacity. The portfolio management infrastructure here gives you a defensible framework for deciding what gets resourced and when.

Betty Dannewitz, Founder, CEO, and the actual Betty of ifyouaskbetty

“Running L&D Like a Business will transform how you see learning and development—not as a peripheral function, but as a revenue driving business asset. If you’re ready to stop training reactively and start delivering real business value, this book is your strategic road map.”

Tracie Cantu

CEO & Chief Learning Strategist

Tracie Cantu, MHRM, CPTD is Chief Learning Strategist at Your CLO. She partners with CHROs, COOs, and senior L&D leaders to transform how enterprise learning functions operate. Her background includes more than 20 years in internal L&D leadership and transformation work across industries, including senior leadership experience with organizations such as Whole Foods Market, Meta, and Atlassian. She is an international speaker at ATD, Learning Technologies UK, and other major industry events.

Free Resources

Companion materials available on the 14th of April, 2026.

Book Club &
Discussion Guide

Facilitation guide for ATD and SHRM chapters, teams, and learning cohorts.

Frameworks & Models
Reference

All models from the book in a single printable reference document.

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Invite Tracie to
Speak

Book a keynote, webinar, workshop, or podcast appearance.

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The Combs Cantu Group, LLC d.b.a Your CLO

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